Best Sellers
Nominated for the Pulitzer Prize, best-selling author, Lon has enjoyed the #1 spot on Amazon with his blockbuster hits:
THE SOCIAL MEDIA BIBLE (in Third Edition; available in five languages)
THE FUSION MARKETING BIBLE (with the patent-pending concept; available in three languages)
THE INNOVATIVE THINKING BIBLE (already climbing the Amazon charts).
THE INNOVATIVE THINKING BIBLE
These Innovative Thinking concepts are vital in today’s competitive business climate. If you only maintain the status quo you will be left behind. Knowing the tools isn’t enough. Remember, your competition has the same exact tools. You need new skills and a new mindset. Now, more than ever, it’s important to focus on innovation and creativity to differentiate yourself from your competition.
You will learn all the facets of collaboration and disruptive innovation for your business. Learn the process and strategies of innovation while cultivating the capability to openly create and innovate what will be essential to your success. You will gain the ability to leverage the diverse talents and expertise of your workforce, solving multi-faceted challenges across multiple disciplines.
This book contains 100’s of examples of innovation, which use disruptive thinking, 100’s of innovative quotes from famous innovators, dozens of actual examples of creativity, which the biggest companies in the world use to create the most successful products in history.
And, there are more than 40 brain exercises that will get that muscle in shape and have you thinking more creatively and innovatively than ever!
Great for Team building, corporate retreats, and developing new ideas!
THE SOCIAL MEDIA BIBLE
The go-to guide to social media skills, now in an updated and revised Third Edition
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools:
Updates and changes to Google’s search engine algorithms
More information on plug-ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing
Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
THE FUSION MARKETING BIBLE
Turbocharge your marketing efforts with the powerful FUSE! strategy
The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.
Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.
Praise for the The Fusion Marketing Bible
“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs.
“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business
“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader
Includes 21 videos accessible through QR codes
