Innovative Thinking – Divergent / Convergent Exercise – Blog 097

Try This Now


Time for another activity!  Grab your pen and paper.

Take a few moments and write down an example of a problem.

Write that problem down both ways, Divergent and Convergent.  Here is an example for each.

Divergently, e.g.: How can we get women to become repeat customers?


Convergently, e.g.: We need women to become repeat customers.


Your turn:

Divergently: ________________________________


Convergently: _______________________________


Stop Asking Questions That Result In Yes Or No


It really bothers me when I hear someone ask “You don’t carry these, do you?”  :o|  Ask open ended questions like:

  • “In what ways can we reach new segments of the market?”
  • “How can we increase our response rates?”
  • “How can we increase our customer retention levels to 98%?”
  • “In what ways can we complete our projects on time and on budget?”


“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try.”

-Dr. Seuss


Lon Safko
Serial Innovator, Keynote Speaker, Trainer, Innovative Thinking


Tags: innovative thinking, creative, creative thinking, Innovation, critical thinking definition, innovation definition, critical thinking skills, creative process

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