Innovative Thinking – Selective Attention – Blog 043

Inattentional Blindness or Selective Attention


In this video, I will ask you to count how many times the players wearing white pass the basketball.  Scan the barcode or click the link  below and be very careful to count the  number of times the white shirt team passes the ball.


Go watch it now…  then come back.  Don’t read any further.


The correct number of times the ball is passed is 15; however…  But…  Slide down to the next page…

Did you see the gorilla?  Play the video again and this time watch for the gorilla!


Mind blown again?  We were so attentive to the ball passing we didn’t see the freaking gorilla walked across the screen, did a little dance, and walk off without being seen!  OMG!  I think my brain’s broke!


This is why witnesses at the scene of a crime are so unreliable.  When we remember back we didn’t really see it the way it happened, and our memory manufactures the mind’s video according to how we wanted to see and what we saw as compared to our past experience.


Remember the old hag and the young woman from before?


“If you don’t fully understand marketing and sales, “If you build a better mousetrap… you just end up with more dead mice!”

-Lon Safko


Lon Safko
Serial Innovator, Keynote Speaker, Trainer, Innovative Thinking


Tags: innovative thinking, creative, creative thinking, Innovation, critical thinking definition, innovation definition, critical thinking skills, creative process

Innovative Thinking Bible
Now On Amazon

Leave a Comment

Your email address will not be published. Required fields are marked *