Innovative Thinking – Repositioning – Blog 110

Think Differently – Repositioning


Keep your pad at hand.


Take the company you work for and describe their product as if it were a:


Movie              _________________________

Vehicle            _________________________

Love Letter     _________________________


If you don’t have a company or product use the iPhone.

How would you describe an iPhone as it were a movie or a vehicle or a love letter?

This should make you think a bit.  Just give me two paragraphs for each.



“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

-Albert Einstein


Lon Safko
Serial Innovator, Keynote Speaker, Trainer, Innovative Thinking




Tags: innovative thinking, creative, creative thinking, Innovation, critical thinking definition, innovation definition, critical thinking skills, creative process

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